Propel Media Delivers Improved Third Quarter Profitability
- Revenues of $19.1 million and adjusted EBITDA of $6.0 million
- Profitability driven by strong growth in Company’s owned and operated user audience
- Investments in key video and native advertising initiatives positions Propel Media for growth
JERSEY CITY, N.J., Nov. 12, 2015 – Propel Media, Inc. (OTCBB: PROM), a performance focused digital media company bringing together online video, display and mobile advertising technology and solutions to advertisers, app developers and publishers, announced that it achieved revenue of $19.1 million and adjusted EBITDA of $6.0 million in its 2015 third quarter.
“Propel Media’s profitability was up significantly over Q2 2015 due to our ability to improve advertiser performance metrics,” said Bob Regular, Propel Media’s Chief Executive Officer. “We also are pleased that our margins improved dramatically over Q2 as a result of contributions from new native ad products introduced last quarter and from improved performance from our expanded owned and operated audience network,” Mr. Regular added.
Third Quarter Business Highlights:
- United States owned and operated (“O&O”) audience base expansion – Media buying activities to expand the Company’s O&O audience base was key to profit expansion
- Enhanced data optimization and audience targeting attributed to improved advertiser performance metrics.
- New Product Monetization – Contextual native ad formats introduced in Q2 2015 contributed meaningful revenues and margins in Q3 2015
“We have been pleased to see our advertisers meeting their ROI goals by advertising with Propel Media. We see that satisfying the advertising metrics of our advertisers as essential to driving our long-term success,” said Marv Tseu, Propel Media President. “We are very pleased that in Q3 2015 we expanded our owned and operated audience network. This enhanced audience network provides improved performance for our advertisers which, along with enhanced data optimization and audience targeting provided us with gross profit improvements over Q2 of 2015,” said Mr. Tseu.
Further details concerning the results of operations for the three and nine months ended September 30, 2015 are contained in the Quarterly Report on Form 10-Q that Propel Media filed with the Securities and Exchange Commission earlier today.
About Propel Media
Propel Media is a performance driven digital media company bringing together online video, display and mobile advertising technology and solutions to advertisers, app developers and publishers. Our mission is to provide exceptional performance for our partners.
Propel Media delivers the right strategy, content and technology in front of the right audience at the right time to produce the best results. Our team brings the “how” through the advancement of multi-platform offerings, investment in proprietary advanced optimization, targeting technologies, on-going commitment to product research and development and a deep focus on ROI for all clients.
Led by industry veterans, our team of engineers, analysts, ad operations, business development and sales staff are comprised of capable, driven and determined individuals whose commitment to client services is outstanding.
The Company has offices in Irvine, CA and Jersey City, NJ. For more information visit: http://www.propelmedia.com