TouchTunes and LocaModa to Connect More Than 30,000 Jukeboxes to Social Networks
CAMBRIDGE, Mass. & NEW YORK (BUSINESS WIRE Thursday April 10, 8:01 am ET) – LocaModa, a technology company providing a mobile social platform that connects consumers’ favorite online networks and out-of-home locations, and TouchTunes, the largest out-of-home interactive entertainment network, announced today that they have partnered to extend the TouchTunes experience to mobile consumers and social networks such as Facebook, MySpace and Twitter.
In addition to extending the on-location experience to social networks, the partnership between TouchTunes and LocaModa will allow patrons to use their mobile phones to interact with flat panel screens on TouchTunes jukeboxes. Applications will feature fun, engaging content such as information about the music playing on the jukebox, user generated content and even patron photos via their social network profiles. All interactions can also be displayed as data feeds on social networks. Online users will be able to view and participate in the activity at their favorite locations, for example: they can see who has “fanned” the location, who is actually there, what music is currently playing, and they can even “gift” songs to friends at that location.
Art Matin, CEO of TouchTunes, said, “LocaModa’s platform enables our jukeboxes to be the new media intersection of entertainment, digital out-of-home, Web and mobile. With LocaModa, we give our customers the ability to interact using their mobile phones, and we extend our reach to new audiences via social networks. It’s clear that richer, wider and more measurable interactive user engagement will help monetize new advertising channels for TouchTunes and our operators.”
Because user messages and brand content can be displayed both online and on-location, advertisers can easily extend their brand’s reach and multiply the number and value of their impressions.
“This is the start of a revolution in the out-of-home music and games experience, one in which users have even more control of the media around them. There are clearly huge untapped opportunities to bring the power and scale of the Web to out-of-home locations and we’re excited to be the connective tissue between the world’s largest digital jukebox network and the Web’s largest social networks,” commented LocaModa CEO Stephen Randall.
About LocaModa
LocaModa connects people and places. The company’s social platform enables people to access and control media in their favorite places, bringing location experiences to the web and web experiences to locations. LocaModa connects people in bars, cafes, colleges, public spaces and conferences. The company is privately held, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its US-based strategic investing arm, PresidioSTX.
For more information on LocaModa, please visit www.locamoda.com
About TouchTunes Corporation
TouchTunes Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to over 30,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. TouchTunes introduced the world’s first digital downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing about 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels.
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A privately held U.S. corporation, TouchTunes Music Corporation’s principal offices are in New York City, Montreal, and Lake Zurich, IL.
Source: TouchTunes Corporation
Contact:
LocaModa Inc.
Stephen Randall
617-864-9600 ext. 105