July 30, 2013 09:30 ET
Monster Media Acquires LocaModa, Plans to Bring Social Media and DOOH Closer Together
Monster Will Leverage Key LocaModa Patents and Platforms to Enable Their Campaigns to Run on Any Screen, Anywhere
ORLANDO, FL–(Marketwired – Jul 30, 2013) – Monster Media, an interactive technology pioneer and designer of award-winning digital out-of-home (DOOH) advertising solutions, has announced that it has acquired the assets of LocaModa, Inc., provider of the leading social media and mobile platform available in the Digital Out-of-Home (DOOH) industry.
The LocaModa platform enables brands and networks to leverage social media safely across their web, mobile or Digital Out-of-Home campaigns. The platform selectively filters social media from sources such as Facebook, Twitter and Instagram, and embeds it into multi-channel campaigns to create more engaging and measurable interactions between brands, venues and audiences. The technology has been used extensively to display filtered Tweets and photos alongside branded content on digital signage in Times Square, airports, bars, retail stores and quick service restaurants, as well as in conferences and concerts.
Where Monster has traditionally supplied their own hardware, they can now use LocaModa’s platform-agnostic patented technology to power unique interactive campaigns to run on any network or any screen. Monster Media customers will be able to greatly expand their campaign reach and scale and still experience the same accurate measurement and reporting data they get from taking advantage of interactive advertising.
“A significant and growing percentage of our clients require real-time, cross channel solutions,” said Chris Beauchamp, CEO of Monster Media. “Over the next three years we believe that will grow to around 50 percent industry-wide as more companies seek solutions for any screen that engages their users via DOOH, mobile, online or television. We have been following the pioneering work of Stephen Randall, LocaModa CEO, and his team and this acquisition is a great fit for us to establish the go-to-solution for all things social/mobile in DOOH.”
In addition to expanded reach, Monster Media will leverage the LocaModa platform and applications to further enhance the social media integration of its current interactive advertising solutions.
“We’ve been looking at where and how the market might eventually consolidate around proven technology, execution and patents,” said Stephen Randall, LocaModa CEO. “We recognized that Monster Media is on the cusp of explosive growth and felt the timing was perfect to finally leverage our solutions and IP on a strategically larger scale. My team looks forward to working with Monster Media on this exciting opportunity.”
LocaModa has performed award-winning work with companies such as Levi’s, Gap, AT&T, Pepsi, Gatorade, One Direction, GM and Sharpie. Previous campaigns have powered landmark jumbotrons in Times Square and sports stadiums including Madison Square Garden, as well as interactive advertising across multiple U.S., Japanese and European Digital Out-Of-Home networks
Terms of the deal have not been disclosed.
About Monster Media
Monster Media remains the innovator and leader in the out-of-home space, creating engaging campaigns that can be executed anywhere, at anytime. Their ability to deliver quality activations and customer service has allowed them to expand their presence across the globe with network opportunities including: storefront dominations, airports, shopping malls, cinemas, sport and entertainment venues and bespoke events.
Since its inception in 2004, Monster Media has executed thousands of interactive ads globally and is currently working with clients such as: Kraft, Stoli, HTC, Unilever, Warner Brothers, Marriott, Nokia, IBM, EA and Esteé Lauder to bring their messages to life. For more information on Monster Media, please go to: www.monstermedia.net.