Combination of ScreenScape Digital Signage Network and LocaModa Place-Based Social Media Platform Enables Powerful End-To-End Marketing Solutions.
Cambridge, MA and Charlottetown, PE, Canada (PRWEB) April 26, 2011. LocaModa and ScreenScape today announced they are collaborating to enable powerful end-to-end place-based social media solutions.
Today’s announcement is predicated on the shared vision of both companies and the recognition that their collaboration results in a best of class end-to-end solution. To that end, LocaModa’s place-based social media will be offered by ScreenScape and LocaModa will include ScreenScape on the list of approved content management platforms it recommends to licensees.
ScreenScape’s community-based digital signage platform already supports a rapidly growing community of over 1,500 businesses in retail, entertainment, sports and healthcare markets. Many customers in those markets are in need of a rich and engaging social media platform to add value to and extend the reach of their existing media mix and marketing communication. For example, displaying “venue safe”, filtered social media feeds such as Foursquare check-ins, tips and offers to better inform their customers, as well as real-time Facebook and Twitter messages to create an interactive dialogue around local or contextually interesting topics.
Mark Hemphill, ScreenScape’s Founder and Chief Product Officer said, “LocaModa has inspired many in the industry to embrace mobile and social solutions. I’m delighted to be able to offer our community of users LocaModa’s powerful place-based social media. Our combined solutions deliver scalable, efficient web based platforms delivering a suite of turnkey products and social media applications resulting in a more valuable signage experience for both the venue and consumer.”
Stephen Randall, LocaModa CEO commented, “ScreenScape and LocaModa take a truly web-centric approach to out-of-home customer engagement. The combination of our respective platforms results in an end-to-end solution that makes it easier and more cost-effective for businesses to integrate their on-line and off-line marketing strategies. We look forward to helping members of the ScreenScape Community to engage and connect to their customers in new ways.”
ScreenScape is exhibiting (booth #430) at Customer Engagement Technology World (CETW) 2011 at the Moscone (North) Convention Center, San Francisco, April 27-28 where it will be showcasing LocaModa’s place-based social media applications.
LocaModa is a place-based social media company helping locations engage customers and brands engage audiences.
LocaModa uses social media as a way to build value for the world’s leading digital place-based networks and brands. LocaModa’s patented platform turns real-time social media into highly localized services and applications for digital place-based networks, venues, event organizers and advertisers. LocaModa enables networks reaching over 100,000,000 people every month in U.S. in over 15,000 high-traffic locations (for example in cafes, supermarkets, bars, quick-serve restaurants, colleges, stadiums and on digital billboards in Times Square and Las Vegas).
LocaModa is a privately held company headquartered in Cambridge, MA.
ScreenScape is the first community-based digital signage network. Businesses of all sizes and in a range of industries use ScreenScape for digital signage, media distribution, and advertising. ScreenScape is a software-as-a-service (SaaS) platform, enabling members to turn any Internet-connected computer or screen into a dynamic digital display. Utilizing ScreenScape, companies can easily access, create, share and update content, while keeping the total cost of ownership low. Members of ScreenScape form a collaborative community, which acts as a shared resource for content creation, exchange, cross-promotion and advertising revenue. For more information, see http://www.screenscape.net
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