New online application revolutionizes local business advertising
Newton, MA (Feb. 28, 2011) EveryScape, a pioneer in immersive advertising, today announced a strategic relationship with AT&T Interactive that brings its immersive consumer experience to YP.comsm , AT&T Interactive’s flagship local search website. EveryScape’s immersive advertising transforms a few snapshots of a local business location into a 3D online presence to allow people to “walk around” and explore the location as if they were there in person.
Powered by EveryScape, the immersive advertising products displayed on YP.com, which are known as YP360, support AT&T Interactive’s commitment to help guide consumers through a local search experience they can rely on to navigate their daily lives. This technology connects online searchers with local businesses in a way that is relevant and easy. Unlike traditional virtual tours, the YP360 product mimics the experience of walking through a local business, allowing the user to get a true understanding of what it would be like to be there, thereby increasing their confidence to patronize the business in real life.
“At EveryScape, we realize that discovery plays an important role in creating a positive local search experience for searchers. We are thrilled to help YP.com users connect online with local businesses in a personal and interactive way that helps drive real-world purchases,” said EveryScape CEO, Jim Schoonmaker.
EveryScape helps businesses and organizations build engaging and long-term relationships with consumers that provide measurable results. By mimicking a businesses’ real-world retail presence, immersive advertising provides businesses with an interactive platform that engages consumers and removes the latent anxiety of visiting a new business in a way that text and flat imagery alone cannot. In fact, 87 percent of people had a positive affinity for the business that they explored via EveryScape immersive advertising and 70 percent of those people stated that they were more likely or much more likely to visit that business offline.
About EveryScape, Inc.
EveryScape is a pioneer in immersive advertising. Just as websites gave local businesses a front door, EveryScape’s immersive ads open the door and invite visitors to come in, look around, and stay awhile. EveryScape invented the technology that transforms 2D still photos of a local business into a new 3D online presence that allows people to “walk around” and explore as if they were there in person. By mimicking a businesses’ real-world retail presence, immersive ads provide instant answers to otherwise subjective questions regarding local businesses – answers that cannot be answered by text and flat imagery alone. EveryScape is enabling immersive search through a distribution network of leading portals, including Microsoft BING as well as through their own visual dining guide, EveryScape Eats!, available online and as a free iPhone application.
EveryScape is headquartered in Newton, Mass. and is venture backed by SK Telecom Americas, Dace Ventures, Draper Fisher Jurvetson, Draper Fisher New England, Draper Atlantic and Launchpad Venture Group. Find out more at www.everyscape.com.