NEW YORK–(BUSINESS WIRE)–Yieldmo, the leader in engagement-powered mobile advertising, has appointed Jeremy Steinberg as Chief Revenue Officer. Steinberg most recently led the advertising division of The Weather Company and played an important role in their acquisition by IBM in 2015.
In the newly created position at Yieldmo, Steinberg will leverage more than 15 years of experience with data-driven advertising products to bring its new platform to market. He will also continue to grow Yieldmo’s existing managed and programmatic businesses. At The Weather Company, a business known for its trove of localized weather data, Steinberg led global sales. While there, he was responsible for bringing industry-leading solutions to market, such as the groundbreaking WeatherFX platform, and Watson Ads, the world’s first cognitive ad solution. Previously, Steinberg oversaw digital ad sales and business development at Fox News. He has also served on the Board of Directors for the IAB and the MMA (North America).
“Our user-preferred formats yield a tremendous amount of true engagement data that, today, we employ to improve clients’ performance,” said Mike Yavonditte, Yieldmo Founder and CEO. “Jeremy will continue to build on that thriving business, while expanding our presence throughout the marketing ecosystem by way of our soon-to-be-launched data platform.”
Steinberg added, “Yieldmo is known for their innovative mobile ad formats, but when I saw the scale and power of the engagement data their formats generate, I was blown away. In addition to the current ability to deliver greater efficacy and return-on-spend for clients, we have the potential to give all marketers access to the holy grail: that is, the truth about consumer interest and intent. I’m thrilled to join the Yieldmo team to help bring this vision to life.”
Effective immediately, Steinberg will be based out of the company’s New York headquarters and will report directly to Yavonditte.
For more information about Yieldmo, please visit yieldmo.com.
Yieldmo elevates the mobile advertising experience for consumers, advertisers and publishers. Yieldmo’s proprietary ad formats are designed to drive genuine engagement from users. These engagement events, as well as device-specific attributions, result in more than 200 billion data points monthly and provide deep insights about how consumers interact with mobile ads. Analysis of this data informs ad format designs, ad server algorithms, and campaign optimizations, all of which enable more effective mobile advertising.
With 141 million monthly unique visitors, Yieldmo operates one of the world’s largest private digital ad marketplaces. Yieldmo is the fifth largest mobile marketplace in the U.S. overall, behind Google, Facebook, Amazon and Yahoo (verified by comScore). Its inventory is comprised exclusively of premium publishers which includes CNN, ABC News, Condé Nast, Time Inc., Vox Media, The New York Times and Univision. The company delivers more than 7 billion mobile ad impressions every month on behalf of a significant share of the largest advertisers in North America, ranging from Target to Verizon to Amazon.
Yieldmo is among the Top 10% of the fastest-growing tech companies in North America, as measured by Deloitte LLP, and is backed by premier VC firms including Google Ventures, Time Warner Investments, and Union Square Ventures.