Propel Media Expands Digital Media and Advertising Platform with Acquisition of DeepIntent
June 21, 2017
IRVINE, Calif., June 21, 2017 — Propel Media, Inc. (OTCPink: PROM), a performance focused digital media and advertising company, today announced its acquisition of DeepIntent Technologies, an integrated data and programmatic buying platform.
DeepIntent has developed a powerful data-driven approach to programmatic advertising that integrates into its data management platform traditional first-party data (such as client CRM data) and cookie-based third-party user data in order to build an enriched profile of a brand’s target audiences. These profiles are supplemented with real-time consumer interest data using DeepIntent’s proprietary Natural Language Processing (NLP) algorithms. With a deeper holistic view of each user’s interests and behaviors, DeepIntent’s Demand Side Platform accurately prices the value of each user with respect to the goals of the advertiser while simultaneously allowing brands to feel confident that their ads will only appear in a “brand safe” environment.
Marv Tseu, President of Propel Media said,
“We are excited to be joining forces with DeepIntent’s founders, Christopher Paquette and Mohamed Nouh, and the entire DeepIntent team. We believe that DeepIntent is a very good fit with our current business and will augment what we do today as well as move us into new areas. This acquisition gives the Company the ability to supplement our current offerings with programmatic inventory to enhance our advertisers campaigns across all screens, including desktop, mobile, tablet and connected TV.”
Chris Paquette, CEO of DeepIntent said,
“The future of digital advertising belongs to those companies who are able to consistently provide predictable performance and scale for their clients’ media investments. We’re thrilled to be joining the team at Propel Media and believe that their experience and reputation for delivering ROI for their clients, when combined with DeepIntent’s technology and access to scaled programmatic inventory, will generate significant returns for our clients.”
About Propel Media
Propel Media connects digital marketers with unique audiences through intent-based technology that delivers superior performance with measurable results. We ‘Do Digital Differently™’ with a distinctive approach to digital powered by proprietary contextualization technology and a unique supply of ad inventory. Headquartered in Irvine, California, Propel Media is distinguished by its ability to deliver consistent results and its commitment to providing the highest level of client services to its partners.
For more information, visit: www.propelmedia.com
DeepIntent is an integrated data and programmatic buying platform that combines unique insights into user interests and affinities with first, second, and third-party data assets in order to reach the highest value audiences for its advertsers. DeepIntent’s platform features a fully integrated data management and demand side platform that transacts across billions of ad opportunities daily. Headquartered in New York City, DeepIntent delivers results for the world’s largest brands and agencies.
For more information, visit: www.deepintent.com
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including those statements regarding Propel Media’s capital structure, ability to execute its operating plan, anticipated financial flexibility and future financial performance and any other statements that are not statements of historical fact. These statements may be identified, without limitation, by the use of forward-looking terminology such as “anticipates”, “expects,” “will” or comparable terms or the negative thereof. Such statements are based on management’s current estimates, assumptions that management believes to be reasonable, and currently available competitive, financial, and economic data as of the date hereof. Forward-looking statements are inherently uncertain and subject to a variety of events, factors and conditions, many of which are beyond the control of Propel Media and not all of which are known to Propel Media, including, without limitation those risk factors described from time to time in Propel Media’s reports filed with the SEC. Among the factors that could cause Propel Media’s actual results to differ materially are: loss of key advertising customers; inability to acquire new advertising customers; limitations on its ability to acquire new users profitably or at all; inability to protect its intellectual property; inability to comply with the covenants in its credit facility; inability to obtain necessary financing or enter into equity arrangements with existing or new institutional shareholders; inability to execute its acquisition strategy; inability to effectively manage its growth; failure to effectively integrate the operations of acquired businesses; competition; loss of key personnel; increases in costs of operations; continued compliance with government regulations; and general economic conditions. Further, investors should keep in mind that Propel Media’s financial results in any particular period may not be indicative of future results. Propel Media is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise, except as required by law.