Apptient enables customers to collect and utilize new sources of powerful data for targeting and personalization throughout their marketing funnel. Apptient’s SaaS and analytics together make brands’ and publishers’ owned data actionable by integrating with their existing marketing clouds. They address CMOs’ must-have need for ever-improving data to complement in-app data providers. All of this data capture is allowed within accepted privacy standards.
Apptient’s actionable insights drive improved ROI throughout the funnel, including:
• Reducing acquisition costs with targeted cross-promotion
• Increasing conversion rates through personalization
• Creating premium audience segments that achieve lift
• Responding real-time to competitors’ offerings
CEO: Mike Rowsey